On Air Audio Studios Blog

Messages on hold: One size does not fit all

No business likes to put customers on hold, but sometimes it's unavoidable. Studies show that customers that hear engaging messages while waiting, stay on the line longer than those waiting in silence or listening to elevator music. But, while messages on hold can improve the caller's

Tips for creating engaging messages on hold

While no one likes waiting on hold, sometimes it’s inevitable. You can make the wait more interesting for your callers, promote your business, and provide a better caller experience with quality messages on hold. We’ve all heard some pretty boring messages on hold. Elevator music, endless sales pitches,

How voiceover, script and music can make or break your messages on hold

Putting your customers on hold isn't ideal, but you can help them have a positive experience when you must. Silence, a single music loop, or playing the radio on hold can make your callers feel frustrated or bored. On the other hand, a well-crafted message on hold, with

Why do modern cell phones have poor phone audio quality?

Mobile phone technology has come leaps and bounds in the last decade. Yet, audio quality for phone calls, specifically messages on hold, is still quite poor on some cell phones. Fortunately, major service providers are taking steps to improve that. Why is mobile phone audio quality so bad? The networks

Creating a consistent brand voice with your messages on hold

If you've developed a brand voice for your company, ensure it is consistent across all communication channels. Brand consistency helps you build and maintain trust and familiarity with your target audience. In addition, it helps build a stronger brand identity, making it easier for your customers to recognize

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