Pros of digital audio advertising on streaming services

Audio streaming is becoming one of the most popular ways people listen to music. Companies like Spotify and Google Play, digital radio stations, and podcasts have created new advertising opportunities. Like traditional radio advertising, companies can now purchase audio ads to reach listeners of these services. Switching from radio advertising

Why a message on hold program for your dental group makes sense

If you’re a multi-location dental corporation, there is a cost-effective solution that can improve caller experience while enhancing your group’s brand. On Air specializes in message on hold services for large companies, including corporations with multiple locations. Using the same service for all your clinics has several advantages.

Keeping Your IVR System Organized

Interactive Voice Response (IVR) is an automated phone system that greets and guides callers to the appropriate recipient. Using a series of greetings and recorded phone prompts, the caller can navigate through a menu to reach the right department, person, or information. The benefits of IVR There are many benefits

Audio Branding: How does your business sound?

When it comes to branding a business, most people think first about the visuals. How does the logo look? What colours does it use? How can those colours be used on the website and other marketing materials? Branding your business is more than what people can see. Branding your company

5 ideas for how you can spread holiday cheer as a business

The holidays have always been a time for giving and spreading joy to those around us. This year more than others, we can use that extra boost of cheer. We’ve gathered some fun and practical ways you can spread some holiday cheer as a business. Let’s make the

Tips for small businesses to survive winter in a pandemic

COVID-19 has brought wide-spread economic disruption and has shaken a lot of small businesses. Some businesses have suffered more damage than others, but no one is immune to the impacts of this pandemic. As we enter winter, small businesses need strategies to stay afloat and support from their local community.

3 misconceptions of business phone systems

The team at On Air recently attended the V.O. North Interactive Conference. When participating in a panel, someone asked us what are the biggest misconceptions about telephony? Telephony is the field of technology around telecommunication services – referring to how businesses manage inbound and internal communication via phone. The development

Ways to support your local business community during Covid-19

The COVID-19 pandemic has been challenging for everyone. Running a local business has always been a tough feat, but now small businesses face new challenges. Non-essential businesses were completely closed for three months. After that, public health and safety measures has meant running on reduced hours, reduced staff, and reduced

Get ready for “Back to Office” with professional voice recordings

This time of year, people are busy preparing for their children to head back to school. Fall is also an excellent month for businesses to prepare for a new season. For many of us, we might be heading “back to office” after working remotely or from summer holidays. An essential

Can I have messages on hold without an expensive new phone system?

In the past, businesses needed to have a sophisticated phone system to have messages on hold play for their callers. It required adequate hardware and equipment to be compatible with on hold messaging, including multiple telephone lines, PBX systems, or complex VoIP phone systems. For some small businesses and entrepreneurs,

Virtual phone system solutions for a remote workforce

With the COVID-19 pandemic lockdowns, most non-essential workers were required to work remotely from home. Even before the public health emergency and lockdowns, many business owners were choosing to run a mobile or remote workforce. Now that things are starting to reopen again, many businesses are choosing to adjust the

COVID-19 relaunch: Is your phone system ready to get back to work?

As pandemic restrictions lift, businesses are slowly reopening, and people are starting to go back to work. Things will be very different during the various stages of the relaunch, including aspects of your operating procedures and your customer’s behaviour. Your business phone system, including prompts, greetings, voicemails, and messages

Technology helps businesses reduce gaps in customer service during COVID-19 crisis

Covid-19 continues to disrupt businesses, and our ‘normal’ way of life. Contact centres are struggling to handle a massive surge of incoming calls. Companies like airlines, banks, delivery services, and many e-commerce businesses are having a hard time keeping wait times down. Meanwhile, customers remain on hold for an extremely

Automated phone prompts can assist with business continuity during crisis

The Covid-19 virus has swept across the globe, and its impact has been widespread. Most businesses have sent their non-essential employees, and in some cases, all employees, to work from home as we ride out the crisis. With temporary lay-offs and empty workspaces, many businesses are working on a skeleton

Communication is at the centre of successful voice-overs

A voice-over in itself is a form of communication. How it got from an idea to a piece of produced audio is all thanks to communication. The better the communication is throughout the process of creating the voice over, the better that bit of audio is going to reach its

4 essential auto-attendant greetings for any business

Integrating an automated phone system has several benefits. For a busy company that receives many calls, it can help manage those calls and quickly direct callers to the person or information they need. A phone auto attendant ensures every caller greeted, wait times are less and frees up more time

4 things to remember when closing for the holidays

The holidays are fast approaching and that means your place of business may be closed for some or all that time. If you’re closing, or your changing your hours for the holidays, it’s important to make sure everyone know about it. Good communication will ensure that your staff,

Voice Over Terms: What you might hear on a voice over project.

If you’re working on an audio production project, like an eLearning module, message on hold recording, or a voice over for an online video you’ll likely hear some jargon in and around the recording studio. We’ve put together a glossary of such terms, to help you better

Tips for effective eLearning Audio

We have seen incredible growth in the eLearning industry over recent years. People like the idea of taking courses and instruction whenever and wherever they please. This type of learning allows students to learn at their own pace, in a comfortable environment. The right voice, narration script, and audio can

Why you should listen to your own automated phone system

Automated phone systems and voice mail greetings can help a busy business better manage their inbound calls. With a well-organized IVR system and professionally recorded voice prompts, a caller should be able to find the person or information they called for quickly. When done well, an automated telephone system can

5 things to consider when creating your on hold message

Having a professionally voiced and produced on hold message can improve your caller's experience. Callers who wait on hold while listening to music and messaging are likely to stay on the line longer compared to callers who wait in silence. Your message is an excellent opportunity to share

How your business can benefit from professional voice over

There are many ways your business can use and benefit from a professional voice over. If you want to give your business a competitive edge, integrating a professional voice over artist into some of your marketing and communications can help. Here’s how: Message On Hold voice overs. Are your

Are voice overs changing with market trends?

Professional voice overs can be a great benefit to your business. Professionally voiced and produced audio can include your messages on hold, IVR Phone Prompts, radio and television commercials, marketing videos, podcasts, e-learning and web audio. Voice overs have played a major role in marketing businesses, and just like anything

How to keep your automated telephone system organized

Having an automated phone system allows you to better manage your incoming calls. If you don’t have the human resources to answer each call live, an automated phone system is your next best option.  A caller should hear a professional greeting before being guided to the information or person

Choosing music for your message on hold

On hold music from yesteryear was typically boring, dull or even robotic. If you’re investing in message on hold, the last thing you want is for boring elevator music to turn off your customers. You want them to have a good customer experience. You need them to stay on