How digital advertising can help your business
Traditional advertising channels include radio, television and print advertising. While these channels can be effective for some businesses, they struggle to compete with modern digital and online advertising.
Digital advertising channels are many and could include ads on music and video streaming services, social media, websites, podcasts and several others. Digital advertising has more accurate reporting and can reach vast and targeted audiences.
Here’s how it can help your business.
It appeals to all budgets.
Back in the day, only large businesses with large ad budgets could afford the best advertising. A small business couldn’t justify a full-page spread in the Sunday paper or a radio spot during a popular morning show. With digital advertising, all businesses have opportunities to reach a target audience.
For example, businesses can use precise targeting and spend as little as $100-$500 to run effective ads on social media channels. Or, if the budget allows, you can spend more on commercials that run on Spotify, YouTube, or Amazon’s Prime Video.
Analytics and reporting.
Digital advertising comes with valuable data. On the other hand, you can never really be sure how many people saw or heard your ad on traditional advertising mediums. With advanced analytics, you can see metrics like impressions, reach, engagement, click-throughs, conversions and more. In addition, you can learn more about the people hearing, viewing and interacting with your ads, including where they live and how they consume media.
When you can see and measure these analytics, you can make necessary changes to expand your reach and your advertising dollars.
Massive (and targeted) audiences.
Digital advertising allows you to reach a massive audience and a global one. While many still love listening to the local radio station, you don’t have to limit your reach to just those people. Your digital ads can reach people scrolling social media at all hours of the night or people consuming streaming services at any location you choose, at any time you choose. Access to these growing audiences is very beneficial.
Additionally, digital advertising lets you focus on the fine details and reach a targeted audience. Location, gender, age, job titles, interests and online behaviours can all be included when creating a custom audience.
Keep it human.
People consume content and media on digital platforms, but they are still people. That means the best way to connect with your human audience is with advertising created and voiced by humans. A professional voice over will ensure your advertising is consistent with your brand voice, engaging and empathetic, and that it connects with those listening, watching or scrolling.
On Air’s professional services include script writing, voice-overs, and audio recording, which bring everything together. Working with you, we’ll craft and produce compelling advertising that will perform best on your chosen platform.